![]() All over the news, and more than 3 billion views on TikTok,” CEO Chris Kempczinski said. “Grimace has been everywhere the past few months. That video garnered more than 5 million “likes.” One TikTok video showing a teen drinking one in his car and then disappearing in a milkshake explosion. The Grimace campaign, which featured a limited-time purple milkshake, took on a life of its own after fans posted videos of themselves drinking the milkshake and then ending up on the ground in a messy pool of purple, or having some sort of seemingly paranormal experience. “We recognize that we’re operating in a challenging macro environment, where costs remain elevated, customers discretionary spending is limited and industry traffic is pressured,” Borden said. The price increases that have helped fuel McDonald’s sales in recent quarters will moderate as inflation comes down, Chief Financial Officer Ian Borden said Thursday in a conference call with investors. Some of those gains may fade a bit in the second half of this year. That handily beat Wall Street’s forecast of a 9.4% increase, according to analysts polled by FactSet. ![]() Global same-store sales, or sales at stores open at least a year, rose nearly 12% in the April-June period. McDonald’s is grinning thanks to Grimace after a marketing campaign to celebrate the “birthday” of its big purple mascot went viral and contributed to surprisingly strong second quarter sales.
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